Giant online retailer Amazon.com lately stopped the selling of Macmillan titles. Macmillan considered as among the top 6 publishers across the globe. Amazon decided to resort to this action on account of a disagreement on the consumer’s price for Amazon Kindle and ebook users. According to a post at Amazon.com, the Kindle Team wrote that they might eventually have to go with the publisher’s terms which will mean more more expensive Macmillan ebook prices, because they want to give the consumer the option. Macmillan’s titles will range from 5.99 dollars to 14.99 dollars.
The Macmillan group claims that they are going to actually generate less profit while Amazon makes more with the digital agent model. The retailer (Amazon) will get a 30% commission off the ebook sales. The tangible book industry has adopted an agency model that has furnished considerable gains to all involved, and Macmillan states that the digital market needs a standard to follow as well.
It’s true that the publisher, retailer, author and/or illustrator is in business to generate money. This monopoly, however, will hurt the consumer in the long run.
Amazon’s temporary exclusion of Macmillan titles is to show their protest of the higher cost, and according to Macmillan’s CEO, the disagreement is more on the long term market. Obviously the retailer and publisher have diverse view points. Amazon believes that other publishers won’t go along with Macmillan’s lead. But since it is obviously for their advantage, what would hold other publishers back?
If we look at the tangible book market, a consumer who wishes to buy the newest and best hard cover books will do so. If the desire can be tamed, then they will wait for the price to take a bit of a dive. The issue is, why should things be any different in the digital book market?
A boycott against Macmillan might be a suitable response, but, would it really last? Once a reader is tempted by a fresh title from one of Macmillan’s exciting writers, the purchase price doesn’t matter any longer.
The consumer will still acquire what feeds their reading habit. The simple joys of reading a book has become convenient and so accessible with the use of the ebook reader technology. This alone is enticing, and when you add a new Macmillan book, reading enthusiasts will take the bait. We haven’t been successful in fighting the urge when it comes to an interesting read.