Thousands of Web site owners are turning to the power of article marketing to promote their sites and to earn more sales. After all, what good is it if you sell a good product and no one buys it from you? First, Google and other search engines check to see how many Web sites link back to yours. If none do, the search engine assumes that your Web site is not very popular or important. That puts you at a disadvantage because you can’t sell anything if there aren’t any buyers around. This is why you should use article marketing.
When the search engines think a site is more important, they turn up higher in search results, meaning that more people are likely to click on a link to your site.There should be no surprise when you learn that being in the first page or two of search results is essential to your success. Most people are not going to browse through hundreds of listings just to find yours: they will usually find someone else’s page first.
Backlinks are only one of the benefits of article marketing, although the other coincides with it. By getting your articles published on a variety of external Web sites, you increase your overall exposure. When people search for topics of expertise, they could click links to your articles because they are relevant to their searches.When they find that your article is useful, they can follow a link to your site to learn more. Don’t copy and paste material from your pages into an article because you could get a penalty in your search engine standing if the same material is found in multiple places online.
Another way article marketing can help you is if you allow free reproduction of your articles (together with your resource information). When other sites use your content to fill their pages, you get more backlinks, more exposure, more traffic, and more sales.